Featured Case Studies


Major Ski Resort 

Project Type: Digital Revenue Growth

 

Challenge
Client goal was to increase seasonal bookings and cross-sell opportunities to 2 million annual visitors to their ski slopes, outdoors adventure and luxury lodging offerings.

Solution

Our team analyzed and optimized their outbound digital marketing at multiple online and offline "point of sale" locations to promote cross-sell across all Client's offerings via an integrated software solution leveraging IBM Watson AI (Artificial Intelligence).

Result

Significantly increased customer clarity across multiple points of purchase, resulting in a 20% increase in email campaign sales.

 
 
 
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Full case study blog post coming soon!


Large Indoor Water Park

Project Type: Data / CRM Analytics

 

Challenge

Client sought to leverage their customer data set for more effective segmentation to increase repeat purchases, improve capture of LTV (Lifetime Value) and maximize loyalty across prospects and legacy customers.

Solution

We performed extensive data analysis to determine their most profitable customer segments and their purchase patterns.  The IBM Watson artificial intelligence email marketing suite was effectively used to identify high-converting messaging for specific metered email offers to each segment.

Result

200% campaign RoI in 30 days, with new tightly measured customer segments and extensive survey information integrated into the marketing feedback loop.

 
 
 
 
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Full case study blog post coming soon!